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It is rare today for a service that started free to say free, and Instagram is no different. You will likely have already noticed sponsored posts in your Instagram feed and with a Business Profile you to can run promotions and have them appear as sponsored posts in people’s feeds. Consider Instagram as part of your overall marketing strategy to expand into this year to see if and how it can be a part of your funnel and help drive your bottom line. It’s not going anywhere any time soon as it continues rolling out new features for brands to find success from.



Of course, if you’re a small business with a small business budget, you’ll want to connect with micro-influencers rather than the big names. Quotes from influencers are a popular type of Instagram content that you can easily repurpose on different platforms. Get around this by running a competition where users can win something by creating an Instagram post and tagging it with your own brand hashtag, or a campaign hashtag. Start following them so you stay up to date with their recent posts, and save any specific posts you think are share-worthy by tapping the bookmark icon below any Instagram post or video. Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.



For example, although this specific shop does have a website, they start selling products on Instagram before they are live on their online store — by using the comment section. Notice they are also using the scarcity principle to encourage you to make a purchase before the item becomes available to a wider audience. If you jumped the gun and already created a personal profile, don’t worry. First off, Instagram is a visual platform, which means it’s perfect to share beautiful images of your ecommerce products. To really convert those strangers on social media to bookers - to get them to take action NOW and request an appointment - you need to give them something special, limited time, or limited quantity.



Read more about buy real instagram followers here. While the figures above support the contention that digital marketing is marketing, it's dangerous to assume that digital marketing isn't evolving and becoming even more important. The forecasts from the IAB show that digital marketing will continue to grow in importance over the next few years. Using carousel ads is a great way to garner engagement and interest in your ads.



That's a significant return on investment and you can figure out your ROI using a social media calculator. In terms of influencer channels, Instagram and Twitter are cited as the most effective platforms. You want people to look at you and your content first whenever they have a question. So how do you stand out ahead of the crowd of other business professionals in your industry? Social media allows you to reach an incredible number of people. Your potential audience is huge, so the first step is to narrow down who your target audience is, and then create content that relates to them.



You can use that information to make smarter business decisions. Does your company have a plan in place for dealing with a crisis? Like, for example, if people are posting about their frustration with a bad customer service experience. For example, McCarthy and Stone used Facebook lead ads that allowed people interested in learning more about their real estate projects to learn more about the properties, with just a couple of taps.



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